Summer Beauty Trends

Summer is finally here, and along with the new season comes new trends! Some of the top trends we are seeing for this season revolve around natural beauty, and we love it. This new found love for embracing our natural looks is refreshing and we hope it sticks around. We’re also seeing some retro trends holding their place in the beauty world. It’s always nice to see our favorite trends come back into the spotlight. This summer is sure to be beautiful with all of the emphasis on loving yourself and embracing inner beauty. Check out some of our favorite natural beauty trends in hair, makeup, and nails below.


It’s all about the natural, effortless look with hair this summer. We’re seeing this reflected in natural curls, braids, buns, and retro embellishments. Scrunchies are all the rage again… talk about a blast from the past. This is one we are happy to welcome back! Scrunchies just complement the effortless look so well. And this isn’t the last time they will be on our list!

Summer Braids

Braids are perfectly versatile for summertime. Wear them as box braids, on one side, big, small, and every way in between! They keep the hair out of your face for pool hangs or days at Ideal Beach. They transition from daytime to nighttime beautifully. They can even be used to give your hair some extra curl!
pinterest image of woman with side braids

Natural Curls

Speaking of curls, natural looking curls are the best this summer. Beach waves are beautiful but tight curls are so much fun! They can be styled so many ways and yet just scream effortless beauty.



The 90’s called… and they’re bringing scrunchies back! What is there not to love about scrunchies? They look cute on your wrist when not in use and even cuter in your hair when you need it pulled back. Take them to the beach, the gym, your lunch date, scrunchies can go everywhere. They add that extra touch that regular hair ties lack.
Pinterest image of loose ponytail with scrunchie


The natural look carries through to makeup this season, too. The goal is to have a natural, dewy look. Gloss is in, matte is out. This means lipgloss is back, and it’s poppin’! We are also seeing a shift away from contour/ highlight and toward subtle tinted moisturizers with a bright pop of color in the eyeshadow or lip. Again, focus on natural beauty. Love the skin you’re in!

Natural Skin

Your natural skin is gorgeous and don’t you forget it. Everyone’s skin is beautiful in its own way. Contour and highlight created a uniform look of beauty, but now we are all about keeping it real. We want to see each other’s unique beauty. Ditch the heavy, matte foundation you used all winter. Embrace your skin with a light tinted moisturizer, and don’t forget the sunscreen!
Pinterest image of Kylie Jenner with natural makeup look

Lip Gloss

Our lips are thanking us for ditching the dry, matte lipsticks and switching back to gloss! Whether you add some color or just keep your natural tint, add a swipe of gloss to complete the look. You’ll be perfectly dolled up for a night out in Ewing!


Vibrant Color

The natural look doesn’t have to mean no color. Add some fun, vibrant colors to your eyes or lips! We’re seeing all different shades of red and pink in New York City this summer.
Pinterest image of Jessica Alba wearing bright lipstick


Nails are the exception to the natural look trend. We’re seeing all sorts of fun nails this season! Go all out with the shape and color to really brighten your look. Some of the most popular nail shapes right now are almond and stiletto. Negative space is such a fun way to spice up your nail game this summer. As far as color goes, go for bright and bold this summer, and don’t be afraid of fun embellishments. Express yourself in your nails!

Negative Space

Nails with negative space just feel so summery! Try out triangles or crescents along the nail bed, and skinny stripes across the top. There’s really no wrong way to use negative space.
Pinterest image of white almond shaped nails with negative space triangles

Bright Colors

Cue all the bright colors! Leave those dark, winter shades behind. We’re bringing out everything bold and beautiful this summer. The brighter the better. Have you spotted Kylie Jenner’s neon nails lately? Love.
Pinterest image of pretty blue nails


Glitter and stripes and dots, oh my! This year has seen some wild nail embellishments. The runways have debuted everything from letters to logos on models’ nails. Again, don’t be afraid to showcase your personality through your nails.


Keeping up With the Trends

If you love all things beauty and are always following along with the latest trends, follow us on Instagram in South Plainfield and Ewing. You might enjoy a career in cosmetology! Contact us for more info today. If you’re still unsure whether cosmetology school is right for you, read Cosmetology School: Everything you NEED to Know!

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4985 Stelton Road ( Hadley Ctr )
South Plainfield, NJ 07080


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Innovate Salon Academy
712 Route 70
Brick, NJ 08723


25 Scotch Road
Ewing Township, NJ 08628


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